Partners in Business

We strive to establish long-term collaborative relationships, based on our vision that Poet | Farmer is an extension of the organisations that we work for. That relationship is based on mutual trust and equality. Our clients don’t see us as a hired agency, but instead as their partners in business. We share strategies and achieve results together.

“The ideal partner for complex processes involving lots of parties, like Meer Met Minder.” Chris Bruijnes -  Managing Director of Stichting Meer Met Minder


"You combine knowledge of your business with knowledge of our sector. We co-operate well, think strategically and reap the rewards.” Jan-Erik Ouwehand - Manager of Corporate Communications, Siemens Nederland

"Poet | Farmer takes the time to get to know your organisation thoroughly. They act on initiative and work quickly and flexibly to get the results you want.” Irene Vink - Marketing Manager, Ploum Lodder Princen

“A highly creative partner that took the time to study our sector in depth, respond flexibly in co-operation with us and putting groundbreaking ideas into action!” Richard Zoetemelk – Director of Siemens Audiologie Techniek

Poet | Farmer is an ambitious medium-sized agency with wonderful clients. We have continued to grow strongly year by year, even in these current challenging times. And we want to carry on doing so, by responding at lightning speed to developments in marketing and communication and all associated areas.

The poet and the farmer

Our name combines two ancient crafts which might appear to be polar opposites, but which taken together represent our key values. The poet: a thinker, a model of insight, creativity and communication. The farmer: a doer, but also a provider, a model of energy and persistence.

Inspiration

Ultimately we are inspired professionals who aim to make the most of our co-operation with our colleagues, partners and clients. We don’t believe in maintaining the status quo; we share a passion for innovation and achieving results. We never shy away from challenges and always seek to turn ideas into practical solutions.

We are looking for a Farmer | reinforcement

Are you a project manager with approximately 3 years (interactive) agency experience? And are you looking for an inspiring environment to further develop yourself? Are you capable of working in a team and independently as well? Do you love to work on complex projects where strategy and implementation come together? If online campaigns, social media and brand building is what you like. Send your resume with motivation to p.de.regt@poetfarmer.com. Given our international aspirations fluency in English is a must.

We enter into partnerships with our clients based on trust, short lines of communication and solutions geared towards achieving results. That partnership covers every stage of the process, from marketing strategy to implementation of the communication plan, as well as developing the necessary tools.

CREATIVE AND EFFECTIVE

We often use a variety of business tools, such as our own Brand DNA model and Customer Contact Analysis, making us more creatively effective (or effectively creative) than many other agencies. So our successes on your campaigns won't be mere flukes. We operate in small teams, combining experience with young talent: creative marketeers, concept devisers, copywriters, designers and project managers.

WITH A SOCIAL CONSCIENCE

In 2011 we sponsored 3M Fonds and through the Wednesday Night Skate we have supported worthy causes such as Sofia Kinderziekenhuis, Daniel Den Hoed, Jeugdsportfonds, Blijdorp and Pension Maaszicht. We were also initiators of the sustainability initiatives ‘Scoren Met Energie’ (‘scoring on energy’) and Green Courts.

Sustainability is one of our key areas for action. We have implemented communication projects for a variety of clients relating to sustainability.

A FEW EXAMPLES

For instance, we developed the international sustainability brochure for Siemens North West Europe. We also helped with the founding of the national energy-saving programme Meer Met Minder. Besides a variety of interim communication activities, we developed various campaigns, websites and tools. In co-operation with AgentschapNL and Milieu Centraal we developed the municipal portal Bespaarlokaal.nl. We also helped Siemens present their future vision on mobility, and we developed the sustainability guide for the Dutch Government Buildings Agency.

KNOWLEDGE OF PUBLIC AND PRIVATE SECTOR

We combine knowledge of major social issues with many years of experience in undertaking marketing and communication activities for government bodies and businesses. We understand how politics and government work and we speak the language – a true public/private partnership. Thanks to our extensive network of specialists, we can switch from subject to subject quickly and easily. 
That network includes 3M, Aveda, Ecofys, Conclusion, Eneco, Stedin, Uneto-VNI, Bouwend Nederland, Ballast Nedam, Maasstede, the Government Buildings Agency, Agentschap NL, Convenant Meer Met Minder, Milieu Centraal, the Dutch Provincial authorities, the Dutch municipalities’ association VNG, and dozens of individual municipalities, both large and small.

We combine an understanding of our trade with a detailed knowledge of business. At the start of each assignment we make a careful study of the target group. The strategy or tools that we propose will depend on that target group's profile, possible points of contact and media use. We won’t recommend a website with social media applications if a telephone call will suffice; we know that it’s not all about us, it’s about the client.

OVERVIEW:

•    Communication strategy and positioning   
•    Cross-media concept and campaign development

•    Website and mobile strategy, design and implementation

•    Social media strategy and implementation

•    Corporate communication and PR issues

•    Online and offline lead generation
•    Interim communication activities

We use the 'Birkman Method®’ to obtain an insight into the performance of individual employees and teams. Birkman is a multifaceted, statistically validated method (>500,000 people) that quickly provides an insight into working styles, interests, natural behaviour and needs. This accessible tool is a way of identifying the key skills of team members and ensuring that teams can co-operate as effectively as possible.

FAST AND EFFECTIVE

After a detailed survey has been completed, the individual is supplied with a report on his/her characteristics and development points. The method is particularly suitable for change processes and management development.

POET | FARMER & BIRKMAN

We also use the Birkman Method at our own organisation and with our main partners. The benefits have been substantial and we would be delighted to share them with you. For more information contact Penny Nugteren at p.nugteren@poetfarmer.com or call +31 06-52 05 22 20.